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Behind the concept of wp_westermann products is the development and design team at wd3_spatial design. wp_westermann products relies on the Stuttgart-based design and development agency for the entire product development process, from conception and construction to design and product communication. The 758divide, flomo, motu, and Xbrick® product series developed for wp_westermann products were presented at Orgatec 2022, the leading trade fair for modern working environments. Under the slogan “in good company,” the new product and space solutions that support agile work processes were presented. Experts, manufacturers, and designers gathered in Cologne to present product and space solutions and provide inspiration for new ways of working. The focus was on the needs and requirements that have arisen in the context of work during the pandemic. Solutions for hybrid working methods, furniture for the home office, room partitioning systems, and collaborative spaces were on display at Orgatec. From individual workstations to team-oriented creative spaces to communicative and movement-promoting areas, wp_westermann products invited visitors to immerse themselves in their adaptive working environment.
A minimalist trade fair concept was developed in response to the uncertainty surrounding planning due to the pandemic. The concept addressed factors such as uncertainty regarding the staging of Orgatec, material availability, transport times, and a limited budget with a reduced and sustainable approach. The design language was shaped by a sustainable and minimalist product and brand world, which was reflected in the design of the furniture, the trade fair stand, and the choice of materials. The language of shapes and colors created a fluid trade fair concept between the brand, the working world, and the adaptive tools. The space allowed room for what seemed particularly important: creativity and communication. Shelves and room dividers on casters, height-adjustable desks, furniture for plugging, connecting, and building stimulated a playful sense and encouraged visitors to discover the space through their own interaction and to design new environments.
These are the customers at wp_westermann products, the users of the furniture, and the products themselves. As a product division of Westermann, wp_westermann products, now in its fourth generation as a family business, combines the development and manufacture of adaptive furniture and room systems with over eighty years of experience in carpentry and interior design. The connection to craftsmanship was represented by the “Show-Frame” construction made of wood. Tradition and craftsmanship were brought to life in mass-produced products with a high degree of customizability. The color scheme drew analogies to typical design principles and machines used in the craft. Overall, the young brand radiated a minimalist, down-to-earth, and relaxed image in times of uncertainty.
The exhibition space of wp_westermann products was a place for encounters, interaction, and exchange, blending company presentation and culture into a three-dimensional experience of brand values. The exhibition stand was an interactive space that created an inspiring and transformable working environment with a stimulating atmosphere. As flexible as the products themselves, the 100m² exhibition stand impressed with its dynamic design, promoting active interaction and stimulating exchange. The central exhibition module was the show frame for the presentation of the 758divide room system and the flomo wall sliding wall system. Resembling the Japanese torii, an architectural entrance gate, it formed the gateway to the brand world of wp_westermann products. The show frame was constructed from square timber in a minimalist wooden design. The framework of square timbers formed a stable structure around which the individual workspaces were arranged. Based on the six different working styles, spaces were created for meeting, exchanging ideas, concentrating, working, moving, and presenting.
The working environment designed for wp_westermann products in the magazine “adaptive workspaces” and the brochure “adaptive tools” was reflected 1:1 in the trade fair stand. The guiding principle “in good company” could be experienced in three-dimensional form at Orgatec.
The product division wp_westermann products develops furniture series that complement each other, are mobile and flexible, and thus allow for easy use and conversion of space. From small furniture to room divider systems, wp_westermann products offers solutions for flexible workspaces.
At the front corner of the stand, various seating islands made of colorful Xbrick® invited visitors to linger and encouraged them to assemble furniture themselves. The Xbrick grandstand was used as a seating gallery for presentations. The three different heights of the multifunctional stool were used to demonstrate how different sitting and standing heights can be achieved.
The Sputnik single workstation, which is height-adjustable and mobile, brings dynamism to everyday working life. As a temporary workstation, Sputnik I can be used wherever creative thinking processes take place and innovative solutions are developed.
The repurposed X-table as a table tennis table provided even more activity and fun, encouraging visitors to engage in active competition.
The flomo wall turns the flomo series into a room system. With the floor and ceiling-guided frame construction, open spaces are divided into zones, creating different work areas. The double-sided mounting of the flomo board whiteboard creates drawing surfaces, pin boards, and presentation boards at eye level. The parallel sliding walls allow teams to screen themselves off, organize themselves, or create ideal environments for creative work phases and workshops. Changing teams engage in exchange and can reorganize themselves again and again in new and different ways. The flomo board is easy to transport, enabling interdisciplinary teams to hold meetings, brainstorming sessions, and presentations both indoors and outdoors.
With the 758divide room system, wp_westermann products creates entire room structures and subdivides open-plan offices into units. The glass wall system was presented in the show frame and combined with the flomo wall. The show frame demonstrated how open spaces can be zoned to accommodate teams of varying sizes in the office. The 758 divide system was additionally equipped with acoustically effective broadband compact absorbers, which improve room acoustics.
At Orgatec, wp_westermann products’ product portfolio and toolkit for adaptive working environments demonstrated how workspaces can be subdivided and furnished with flexible products, thereby creating tools for agile teams that organize themselves independently and develop creatively.
Research into circular design approaches does not stop at Xbrick. At Orgatec, a prototype of the multifunctional stool Xbrick made from mushroom-based material was presented, demonstrating the extent to which bio-based materials can be used in the furniture industry. In the special Materials4Future area, the Xbrick grown, made from hemp chips and mycelium, was an exhibit among pioneering material research and products made from organic composites. The Materials4Future area was curated by Sascha Peters, who heads the future agency HauteInnovation. The future agency publishes news and concepts dealing with material innovations, sustainable materials, new manufacturing techniques, and smart technologies.
At the booth itself, Xbrick grown made its appearance in the show train. The flomo train, a flexible shelf, was transformed into a mobile display case covered with a printed textile banner. Both sides of the show train were decorated with future concepts for Xbrick. On one side, Xbrick grown presented itself with various mycelium material samples and surface tests on fungus-based material samples. The other side showed the COM’MOVE concept, which was developed as part of Dorothee Bitter’s master’s thesis and deals with the future requirements of work culture. The working environments designed for creative processes were visualized with Xbrick, creating a vision of the future that offers a glimpse into the future of collaboration.
The physical workplace was expanded to include a digital dimension and found its way into the flomo labcase studiolo concept. The concept was developed in cooperation with halbautomaten Kommunikationsdesign GmbH. Studiolo is a mobile multimedia micro workstation with a green screen for home offices, offices, and remote work. As a technical add-on to the flomo labcase, a hybrid workstation for video conferencing can be set up. The green screen at the rear of the seat creates a digitally branded space for three-dimensional brand and product presentations. This allows interactive product presentations to be held and products, 3D objects, videos, and materials to be shown without disappearing behind them. The Xbrick power mobile power supply unit ensures the supply of digital end devices and enables flexible working from different locations.
The stand concept was based on an environmentally sustainable approach, the conscious handling, use, and application of materials. Even during transport and assembly, care was taken to produce as little waste as possible and to use recyclable materials sorted by type. The show frame, back wall, and exhibition box were designed as reusable units. Four-meter-long, single-type “Moon” textile panels from Rökona, manufactured using a special knitting process and without chemical finishing, covered the rear of the stand. The textile panels will be reused for brand communication and made into shoulder bags. By not covering the exhibition floor, an urban atmosphere was created. After the trade fair, the construction timber from the show frame was returned to the production process and used in the next interior design project.
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