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Since December 2021, the New National Gallery Berlin has been hosting the Volkswagen Art4All event series. Every third Thursday of the month, visitors to this program have the opportunity to explore the museum free of charge from 4 p.m. to 8 p.m. Xbrick® is also involved and is helping to make Volkswagen Art4All an exciting and diverse cultural offering.
The Neue Nationalgalerie, home to the last work of renowned architect Ludwig Mies van der Rohe, has been open since 1968 and showcases 20th-century visual arts. Between 2015 and 2020, the building underwent extensive and comprehensive renovation and modernization, once again under the guidance of a renowned star architect, in this case David Chipperfield. Volkswagen is a long-standing partner of the Neue Nationalgalerie and is therefore delighted about the return to cultural life of the newly renovated gallery. Dr. Thomas Steg, Head of External Relations and Sustainability at Volkswagen, emphasizes: “The reopening of the Neue Nationalgalerie is a truly global event, and we at Volkswagen are delighted to be able to accompany this occasion.”
Since its opening, the museum’s name, “Neue Nationalgalerie” (New National Gallery), has evoked a sense of new beginnings and fresh starts. These guiding principles of innovation and modernity are also reflected in the Volkswagen Art4All event series and in the creative collaboration with Xbrick®. Volkswagen Art4All is aimed particularly at students: a series of workshops offers opportunities for in-depth interaction and discovery. In addition to the workshops, there is also a mentoring program entitled “Vermittlung im Museum” (Mediation in the Museum). People from all professional backgrounds who are interested in working with various experts from the fields of art and culture to develop new mediation methods that appeal to a diverse audience are welcome to participate. The aim is for Volkswagen Art4All to be further developed and designed interactively with students.
With the Art4All event series, Volkswagen AG and the Neue Nationalgalerie, looking back on a long and successful partnership, want to make a joint contribution to cultural education.
Art4All reveals what it’s all about right in the event title: namely, everyone! This means not only that everyone is welcome, but also that culture can and should be experienced and shaped together and interactively.
Xbrick® has already proven its versatility in creative theater and museum projects in the past. We are proud to now be part of the Neue Nationalgalerie and Volkswagen Art4All, and to contribute to the staging and conceptualization of cultural experiences here as well.
The flexible modules offer an incredibly versatile range of applications for use in exhibition or trade fair designs.
Our Xbrick® modules are mobile seating that can be quickly and easily adapted to new exhibitions or events. Whether in seminar, training, or conference rooms, Xbrick® allows seating configurations to be quickly set up and changed again. In addition to their innovative and flexible application as seating furniture, comfort is not neglected either. With Xbrick®, participants sit actively and ergonomically. The ability to sit in different positions is particularly important during longer events. The tasteful building modules allow for stylish room design, creating space for a communication-friendly, creative, and modern working atmosphere and cultural experience.
Even outside of seminar rooms, Xbrick® serves as a practical and didactically applicable design tool. With Xbrick®, there are no limits; at most, some are built from the lightweight blocks: visually, rooms can be divided or platforms can be constructed in no time at all. Whether as a seating area, learning space, retreat, or communication room, Xbrick® can be integrated multidimensionally and versatilely into the development of the respective room concepts.
In addition to seating options, the building blocks can also be used to create storage areas, side tables, and poster walls.
What is the added value of multifunctional and dynamic interior design in cultural education spaces such as the Neue Nationalgalerie?
Innovative design options allow users to be better and more individually focused. The more different forms of work and learning can be realized, the better each individual can perceive, use, and transform the cultural offerings for others. Multidisciplinary collaboration and interactive experiences and presentations of art and culture are easily achievable.
By involving people more in the actual design of their museum visit, the desire to discover increases. The motivation is of a completely different nature when I am not just a pure consumer of art, but when I can actively and interactively participate in my own experience and that of others. In the end, everyone benefits from this dynamic, because new forms of communication can arise quite by chance. This leads to mutual inspiration and development – among the visitors themselves, and also between the Neue Nationalgalerie and its guests.
With the Volkswagen Art4All program and the multifunctional Xbrick® furniture, the Neue Nationalgalerie opens up space for cultural experiences. It invites visitors to take advantage of an offering that creates intellectually, socially, sensually, and physically barrier-free and dynamic access to art, the museum, and all its contents.
Partner:
pro office Office and Commercial Furnishings Sales Company mbH (www.prooffice.de)
Photos:
Maximilian Gödecke for art.beats berlin
Robert Schittko for art.beats berlin
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